Colasanti Markets | Hydroponic Vegetables Colasanti Farms | Alex Colasanti | Other Employees Alex Colasanti, The Person Who Started It All In 1918, Jay Colasanti's Grandfather, Alex Colasanti, immigrated to Canada from Italy. He worked in the tobacco industry. In 1941, Alex and his wife were finally able to purchase a small farm. Against all odds, in two short years, Alex had paid off his farm. By 1945, Alex had begun building greenhouses. Back to History of Red Zoo Copyright © 2001-2006, Red Zoo Marketing, All Rights Reserved. Another web creation by JAZ Marketing & Design.